THE FUTURE OF MOVIE PREVIEWS: AN AR CONCEPT

A new concept for seeing movie previews...

This idea was born out of imagining an enchanting viewer experience of seeing a trailer launched in virtual space through an object associated with the film using augmented reality – such as the upcoming Top Gun: Maverick film’s preview being seen through lifting up a pair of aviator sunglasses, or touching a bomber jacket

Created in AR Foundation within Unity for XCode, and built for the iPhone

(*Pardon the set design, created during the Covid pandemic!)